There are innumerable sources available on the internet that talks about how you can improve the SEO of your website. However, getting actionable tips is a bit difficult. This being the reason we have curated a list of a few innovative plans of action that come straight from a successful SEO Professionals.
Online businesses continually keep striving for a high ranking on search engines. It is because those appearing in the top results enjoy the following benefits:
- High click-through rate
- Increased website traffic
- Improved lead generation and conversion
- More virtual visibility and reach
- Brand awareness
Therefore, digital marketing void of search engine optimization is good for nothing.
However, it is a quite complex task requiring a lot of patience and dedication. And of course, one can hardly do it right at once. There is a lot of hits & try and experimenting before getting it right.
Having theoretical knowledge is good and all. However, if you really want to get the best out of your SEO efforts, you need to do more. Therefore, learning from experienced experts can be really beneficial. That being said, let’s jump onto…
10 innovative plans of action that come straight from SEO professionals
#1. Start out with a clear objective
This may sound obvious but surprisingly many miss this point. Before starting with any digital marketing program, it is important to have your objectives clear. It works just like that for SEO. Your objectives greatly determine the approach you’d take. And thus, it defines the success of your SEO program.
There can be a number of objectives for different websites. Some may want to create brand awareness while others may want to improve their conversion rates or lead generation.
So, identify your objectives with clarity to get the best out of your SEO efforts.
#2. User experience should be a priority
The experience that visitors have on your website greatly defines whether or not they would turn into your buyers. This is why user experience should be a priority.
SEO experts advise optimizing your website not only for search engines but for humans as well. Because after all, it is going to be real humans and not algorithm or search engine bots that should benefit from your content.
That’s why effective SEO goes hand in hand with HEO (human eye optimization). Moreover, your website should be easily accessible and simple to use. Therefore, make sure to use accessible and simple UI. Moreover, ensure that your content provides actual value to your users and doesn’t just impress search engines with keywords.
#3. Optimize for mobile first
You must be aware of the fact how important it is to optimize for mobile phones. Websites that are not friendly with mobile phones face penalization and vice versa. This is why mobile optimization is important.
The traditional approach to it goes like this- webmasters create a desktop suitable site and optimize it for mobiles later. However, experts now suggest making mobile optimization a priority when developing a website.
#4. Take care of technical SEO
Your search engine ranking is a result of both technical and non-technical SEO. Many a time, people tend to overlook the technical part. This is one thing you should keep from doing.
Make sure you take care of the technical aspect of SEO as much as you do for the non-technical elements. Even if you are not a techie, it is easily doable with the help of the right SEO tools. Moreover, you can always hire the services of an SEO agency. This way, you will be able to enjoy high ranking and ROI without having to worry at all.
#5. SEO is important for YouTube as well
If you do YouTube marketing for promoting your business, this is one important thing to keep in mind.
YouTube eventually is a search engine. Hence, when marketing your using this platform, it is important to take care of SEO. So, make it a point to do effective keyword placement in your channel and video description. And just like you’d do for your website, use relevant SEO tools.
This way, you will be able to get the best out of YouTube marketing.
#6. Check thin content
A blog would be called thin when it fails to explain a subject due to its length. Apparently, if you try to explain a complex subject in a 200-300 words long article, it won’t be that effective. Therefore, Google generally keeps such results from appearing at the top.
Hence, make sure to check for thin content and write no less than 1000-2000 words when creating a blog. This way, you will be able to increase your chances of ranking higher.
#7. Optimize for local reach
When we think of the internet, we generally think about its global aspect. However, most internet searches are run on a local level. This is all the more true for online businesses with a local presence.
Therefore, SEO professionals advise optimizing first for local reach and visibility. This way, you will also be able to secure a place in Google local 3-pack and enjoy higher CTR.
#8. Use the right SEO tools
Optimizing for search engines is almost impossible in the current market without the aid of some automation. Without it, you won’t be able to identify problems and rectify them. This can undermine your SEO efforts.
Hence, it is important to use the right SEO tools. This way, you will be able to locate problems that are otherwise hard to spot.
Although there are many tools available like SEMRush, Woorank, Google Search Console, etc. But they have different specialties and utilities. Identify which solution suits your needs the most and use it accordingly.
#9. Take care of backlink quality
When it comes to backlinks, it’s actually quality over quantity. How big the number of your backlinks is doesn’t make much difference. Google is more interested in knowing what kind of sites link with you.
That’s why you should focus more on the quality of the content. Make sure to link with only those websites that are authentic, genuine, and trustworthy.
#10. Measure your SEO performance regularly
Optimizing for search engines is not a one time job. It is rather a process. That being said, one of the important things is to measure your SEO performance regularly.
This way, you will be able to identify and rectify problems. Moreover, you will be able to locate scopes for improvement and optimize accordingly.
Conclusion
Optimizing for search engines is important for online businesses. However, it is equally complex and time-taking. Moreover, it takes many hits & tries to get it right. To ease up the process a bit for you, we have curated this list for you above. Using this, you can get your hands on some of the useful Search Engine Optimization insights that come straight from successful professionals. To sum up the points, it all comes down to giving a great experience to your visitors and monitoring your performance already. And don’t forget to start out with a clear objective or else all your efforts and investments may go wasted.
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