Optimizing a website for search engines includes a great variety of tasks. It is not only limited to web designs and effective content marketing. There is a lot more. And it is important to effectively optimize all these elements for positive SEO results. Today, we are going to talk about one such element and about how to get the best out of it. So, keep reading to find out the ways to get more referring domains to boost SEO ranking.
Referring domains hold great value in SEO. The quality and quantity of your referring domains play a big role in your search rankings. You get a referring domain when a website directs/refers its visitors to yours. These domains contain backlinks. Hence, referring domains are also called linking domains.
A referring domain is a traffic source that also sends signals to search engines that your web pages are high in quality and credibility. A good number of referring domains from quality websites would mean high trust score. As a result, the search engine will give you a ranking boost.
Wondering how to get more referring domains? Read on to find out!
Ways to Boost SEO Rankings by getting More Referring Domains
✔️ Your content marketing should be on fleek
Yes, it’s content again. In most digital marketing, content is foundational. Think about it. Why would somebody send their traffic to your website? There can roughly be two reasons. Either you are paying them or they find value in your content.
Now paid links aren’t all that effective. In fact, Google can very well spot them. As a result, your website will end up getting penalized—undoing all your efforts.
Hence, it comes down to this eventually—quality content. Therefore, make sure that your content marketing is on fleek. Now, this again means two things—creating quality content and promoting it right.
✔️ Create quality content
For quality content, keep the following in mind:
- Define and know your audience
- Clearly identify the type of content you want to write (data-driven/skyscraper/trending/actionable)
- Know when to post
- Always prefer quality over quantity
- Do effective keyword placement
- Don’t forget HEO (Human Eye Optimization)
- Keep monitoring the performance of your content
- Update content regularly
By following these steps, you will be able to make sure that your content is on fleek. If you have noticed, it all comes down to providing value to readers, using the right keywords, and to always keep testing and improving.
✔️ Promote your website content
No marketing can be done in absence of promotion. Hence, for effective content marketing, it is important to promote your content effectively. This can be done in the following ways:
- Social media marketing– One of the best ways to promote your content is through social media. Whenever you add an article to your blog, make sure to share it on your social handles. The best way to do it is to take out an interesting excerpt and post it with the link to the whole content. As your industry leaders will see it, it will increase the chances of you getting referring domains.
- Re-purpose your content– This is another way to get the most out of your best content while also promoting it. You can re-purpose your content in many ways. For example, you can take a quote and make a tweet out of it. Or you can use it as a comment. But make sure to always link it to the original post.
This way, you will be able to attract organic referring links. However, it is important to keep patience. You can’t get referring domains just overnight.
✔️ Network with industry leaders
Domain authority is important. Higher the domain authority, better the search rankings and links. You shouldn’t just focus on getting referring domains. It is also important to strategize in a way that you get referring domains from the industry specific and topically-relevant authorities. This way, you will be able to increase your domain authority as well.
So, how to get industry leaders linking to you? In most cases, you’ll have to start the interaction. To get them to notice and like you, you’d first need to mention them in your website’s content through outgoing links. Remember, referring domains require a give and take relationship. You can also try mentioning those websites on your social media that you desire to get referring domains from. Once you are able to build the right relationship with them and establish your credibility, such websites may give you referring link.
However, it is important to note that this method of getting referring domains can take a while. But rest assured that it is one of the best linking practice and can be proven really beneficial in the long term.
✔️ Sort to small PR networks
Tapping into PR networks can be really helpful in earning you referring links. Many businesses and marketers have found it really effective.
All you have to do is find the right PR network. However, it is important to note that we are talking about small PR networks. This can be a really great investment to spread the word and will eventually help shoot up your referring links.
✔️ Affiliate marketing can be useful
Affiliate marketing can also work like a charm in generating referring domain—if used right.
Many digital marketing experts suggest that having a system like referral/affiliate program which ensures passive link generation can be really beneficial. This will help ensure consistent backlinks which will eventually help boost SEO ranking.
As you’d have realised reading the whole post, the trick to getting referring domains boils down to a couple of things. To boost SEO ranking with the help of referral links, effective content marketing is important. Moreover, you should only try to link with authorities within your industry. Investing in small PR networks can also be proven quite. Businesses that invest in affiliate marketing also enjoy consistent supply of referring links. However, it is important to note that no trick can work overnight. So, be patience.
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