For owners of online startups or newly digitalised businesses, choosing the right payment gateway can be a difficult task. For those who wondering – what is a Payment Gateway? When you want to buy something from an online shopping site, you add that item to your card and proceed to […]
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ESTABLISHING AN EFFECTIVE E-COMMERCE MARKETING STRATEGY
Just like bricks and mortar, eCommerce requires a multifaceted, well thought-out marketing strategy to succeed. Fifteen years ago, you would not expect to just rent a storefront, throw up some signage, and have customers hand over fist. This is no different when it comes to selling online. the online retailer […]
