For owners of online startups or newly digitalised businesses, choosing the right payment gateway can be a difficult task. For those who wondering – what is a Payment Gateway?
When you want to buy something from an online shopping site, you add that item to your card and proceed to pay. That is where payment gateway comes into the equation. Payment gateways are basically software applications that allow online eCommerce stores to receive and customers to make payments through debit/credit cards, or other means remotely. Moreover, it makes sure that the customer’s data is encrypted and secure. Thus, having a payment gateway is important to ensure safe buying experience for your customers and reflect your company’s credibility.
With the abundance of payment gateway options available to choose from, it becomes difficult to select one. Thus, we have curated a list of..
Top 5 Payment Gateways in India for Merchants
Razorpay is a really good option for India based merchants as it accommodates all types of payments from UPI to debit card, credit card, bank transfer, cheque transfer and the likes. Plus..
-It is easy to use
-Has great account management system
-A pocket-friendly option
-Supports all major eCommerce systems
-Facilitates hassle free transactions
-Gives 24/7 customer support (chat support and IVR)
These features make Razorpay a choice of many merchants.
The best part about Instamojo is that it allows new merchants to instantly create a merchant account and start collecting payments both with or without a website. Other reasons to choose Instamojo are..
-No set up fee
-Great customer support
-Bank level security
-No annual maintenance charges
…and these are just to name a few. If you’re a small level seller, Instamojo is just the platform for you.
If you deal with international customers then Paypal is a must have as it operates over 200+ countries. Along with this, there are many other reasons to go for Paypal..
-Your buyers don’t need to set up a Paypal account
-Set up recurring payments easily
-No extra charges for customers
-Supports more than 100 currencies
These are some of the reasons that Indian merchants primarily use Paypal for receiving international payments.
Paytm is inarguably the most popular payment gateway in India. It is very easy to set up a Paytm account and non-commercial individuals (consumers) can set one up for free. Literally every other person in India uses Paytm. Although as a merchant, you’d have to pay an initial set up fee of Rs. 5000 which is worth it for all the benefits you get. It supports all the major credit & debit cards. What else makes Paytm a great payment gateway option is…
-Paytm wallet can be used without having a bank account linked to your consumer Paytm account which makes it a favourite of many consumers
-There is no minimum annual business requirement for merchant accounts
-Great customer support active 7 days a week
-Both Android and iOS Mobile app integration is available
EBS stands for E-Billing Solutions is best known for being a safe payment gateway platform as it is the only merchant account provider in India that has achieved PCI DSS 3.0 standards of compliance. In fact, it is one of the safest online platforms in the world. Other features of EBS include..
-Operates both domestically and internationally
-Supports 11 major forgein currencies
-Friendly customer care staff
-Get merchant account transactions activated in 1 day
-No withdrawal fees
However, setting up an EBS merchant account costs Rs. 9599 and annual maintenance charge is flat Rs. 2400 but this amount is worth paying as it is the most secure payment gateway platform. EBS is audited by ISO 27001- 2013 standard.
We have put together 5 of the best payment gateway options for you. However, all of these options have unique features which makes them fit for specific types of businesses. For example, if you are a small merchant selling goods locally, Paytm will be the right option for you while for a merchant dealing internationally, Paypal or EBS may serve better. Analyse your payment gateway needs for digital marketing and then choose accordingly.
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