Set goals that are appropriate for digital marketing using 5Ss

Do you set a goal to cover all the bases of online marketing? One good set of digital marketing goals cover a wide Top 10 Digital Marketing Agency in Delhi range of different measures to help set, review and performance control across all digital marketing activities.

Digital Marketing Goals Digital marketing objectives through the 5 Ss

PR Smith, co-author Emarketing Excellence to develop digital marketing 5Ss around 2000, and although basic, it is still used by many of their digital marketing strategy planning. So I thought I would share it here to show how it applies today to .com, a dynamic online business. For the purpose of the suggested measures, see my post on the setup goals in Google Analytics.

 digital shopping cart

1. Selling – Sales Grow

Start with your most important transactions that led to revenue and profit! That sale, or if you do not sell online, online marketing leads that you would give to be converted through sale or donation if you are not-for- profit.

Notice how  aims to increase sales by improving confidence in the buying process online and offer free shipping.

Tip. Use conversion model helps set quantitative targets to hit. Use this Excel spreadsheet digital marketing budgeting have been developed to help set the right goals.

2. Talk – Get closer to customers through dialogue and participation

 inspiration digital magazine

Digital channels are not only major sales channels, they excel as a communication channel to engage your audience through major digital marketing 6 tools.We recommend creating models for conversion or a detailed budget that allows you to set a goal to channel to reach and influence your audience.

Since the digital channels work well when it merged with another channel, the goal here should also include online visits requested by the traditional offline media.

Although .com is pureplay a, the customer magazine is essential in building brands and influence sales.

3. Serve – Value Added

 twitter marketing

The company’s website and social customer service is a natural place for customers to go to get answers to their questions or complain … Taking into account the quality of service you offer is also key to support your ability to Sell, Speak, Save and Sizzle.

So, you need a goal of customer satisfaction to assess how you good you are in the customer service and then increase further.

 has invested in customer service channel selection as this example shows.

4. Save – cost Save

Less glamorous than sizzle build your brand and social media engagement, but you have to show the value you get through using online cost savings to reduce service costs and save on traditional media such as print and post.

This is the most relevant to a company’s multichannel retailers or services that can be quickly set a goal for a number of services downloaded or number of transactions compared to other channels.

If you are struggling to budget for the online channel, the savings you can demonstrate to the financial director or budget holders will increase aid your cause.

5. Sizzle – Extend your brand online

 Marketing facebook

Puts the in digital marketing you really will help your sales and speak goals, but it was not easy to set goals and then track. So what is the “Sausage Sizzle on you”?

About building your brand online. Think about what makes for a positive online brand experience for you and your audience.

If you create an effective experience, the benefits involved with your digital presence will be clear; interaction within the site and other channels will be smooth and visitors will want to use Top 10 Digital Marketing Company in Delhi the online services you again, and tell their friends and colleagues about it.

So the purpose hiss of satisfaction and recommendation rate lock or advocacy.  has invested in community and social media platforms to provide sizzling!

Charlie Harry : Charlie is a talented search marketer with 5 years experience. He provides site audits, phone consultations and content and link strategy assistance. He is also a publisher of award winning websites and has presented many search marketing conferences.