Now that you know a little bit more about Search Engine Optimization (SEO) of the first article of our Digital Marketing Company Nottingham Beginner’s Guide to SEO, and why it is such a powerful tool for your business and your brand, it is time to understand HOW to set up your site to managed to SEO.
MBE Group employs “Ready, Aim, Fire” methodology to create a plan to implement any project that starts with strategy and research and ends with tactical execution and analysis of results. Below you will find the first two steps in the three-part process:
READY: CREATING STRATEGIES FOR SUCCESS
75 percent of people never scroll past the first page of search engine results, thus creating a strategy before implementing an SEO campaign is an important first step. Start by thinking through your website and what goals you want to accomplish by asking questions such as:
- What is the primary purpose of your website?
- What action do you want someone to take when on your website (click the link, download content, make purchases, etc.)?
- Do you want to increase brand awareness or recognition in your industry?
After the important questions to be answered, assembled by marketing departments or executive leadership in your company to set up the basis for the strategic alignment within your organization. When everyone is familiar with your goals set to achieve, you can start to discuss the budget, timing and other logistics that make possible the next phase of your plan.
AIM: SEO AUDIT
Essential Steps for Your Audit
- Utilizing Enzymes
Moz, SEMRush, SERP, Google Keywords, SpyFu and WordStream only a few comprehensive tool you can use.
- Keyword Research
Identifying organic keywords, and search volume ranking relevant to the industry / company / product / service.
- Developing a Keyword List
Develop a list of keywords that are relevant to your industry / company / products / services and has a good search volume.
- Research your own website rank for each keyword in your list.
- Research your competitor’s websites rank for that keyword as well. Please review their website and understand what’s working or not working for them.
- Analyze broad and specific keywords – Make sure that the keywords you want to focus on that specific enough for your business that they will help customers find you online, and not so broad that they lead to a competitor or items that do not relate / website.
If you are a manufacturer of windshield glass for passenger vehicles, for example, you’ll want to use keywords such as “automotive glass manufacturer” or “automotive glass” as opposed to “glass” or “glass manufacturers.” Small changes can make a big difference as to relevance.
- Review your Web Site Content and Analytics
- Does the keyword from the list you find organic whole content of your website?
- How much traffic do you get? It is important to establish benchmarks.
- Where is the traffic coming from?
- What specific pages visitors enter your website through?
- page what you want your visitors to see, and if they do not see their page, why not?
- Review Competitor Digital Presence
Assess how much traffic your competitors are paid in comparison to organic. Get an idea of the number of backlinks landing occurs on their website and from what sources of external links coming from. This is where the mentioned research tool would be useful.
- Your keywords should not have to focus on how YOU talk about your products / services but how people search on search engines.
- Understanding the industry and Digital Marketing Companies Nottingham the top keywords associated with it.
- Figure out the areas where you can be competitive – What do you do that no one else does?