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Facebook previous methods using a single relevance value has now been abandoned and replaced by three new methods to measure the performance of your ads, which include: Quality Rating, ranking the level of engagement and conversions rank. This means that the new ranking metric you should rethink your social media strategy to concentrate more on your advertising reach.
Basically, Facebook had previously used a single metric system measured your relevance to your target audience. Basically, the more relevant your ad is to your target audience, on a numerical scale of 1-10 the greater quality of the ad.

Facebook implemented the algorithm based on feedback anticipated your ad, not the actual feedback.

Four parameters are used to rank the relevance of Facebook are:

Read Also:- Some common sales objections and their solutions

  • Suspected Feedback
  • The relevance and freshness
  • Definition of your audience
  • The goal advertisement

However, the drawback of this method means that businesses must research their target audience first and then set the parameters to be applied to their specific target market. Similarly, through this method there is no way to analyze whether the target ad strategy is on track and it is difficult to determine whether the relevant values ​​correlate with producing the desired results.

In addition to this, the value of relevance not take into account the industry benchmark disadvantaged businesses that have a lower benchmark when it comes to engagement.

The beauty of the new metric system of Facebook is that you take the appropriate action by pinpointing areas of improvement of the diagnostic report.

Quality Ranking: Analyzing the quality of your ad compared to your competitors with the same target audience.

The level of involvement Ranking: How do the expected involvement of your ads compared to your competitors with the same target audience

Conversion Rating: Suspected rate than other ads with the same goal conversion rate optimization and target audience.

The diversity of each of these three new ad rank metric results in a more refined system. As a result, sales and marketing will be a more accurate indicator. As discussed above ads with higher relevance has a strong correlation with high performance, although they apply only when you have selected the correct optimization for campaigns.

Facebook’s new advertising metric system means you may need to take a step back and review your ad to adjust their new approach to maximize return on investment.

Likewise, Facebook’s new tool provides fresh insights to the field of advertising that can be further optimized to achieve better results. In addition, see a different metric indicators and analyze an area in need of improvement – this should be an Digital Marketing Companies in Nottingham area that you want to focus on with regard to testing AB.

Contact our social media team if you need help to get the most out of your Facebook campaign.

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Charlie Harry : Charlie is a talented search marketer with 5 years experience. He provides site audits, phone consultations and content and link strategy assistance. He is also a publisher of award winning websites and has presented many search marketing conferences.