We get a lot of small business owners who want to get some advertising / marketing going on but did not know Digital Marketing Agencies in Newcastle where to start. Some have a web page or website that they made ages ago, perhaps social media networks or two set up (Facebook is the most common) but guilt their website yet have a refresh on forever and they almost did not get around to posting in the channel their social, even though they really know they should.
In their own time, most come to the realization that they do not really have enough time to do anything themselves, so start to place their antennas out there to see what is on offer.
For businesses in the specified location, with local audiences defined in general we would recommend a local marketing strategy.
service we recommend the mix will really depend on the client’s budget initially and ongoing. Most need to be continually marketing to gain traction yet.
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Some potentially suitable strategies could be:
1 / Create or update your Google My Business
Check whether you have a list here, and optimizing or build one if you are a good first port of call. We charge a one off set up fee for this include:
- createing Google Business Listing page to help you rank in google
- Editing and uploading content including images to achieve 100% completion rating.
- Researching and identifying five keyword phrases to be targeted in the category and content
- All the pages Google is LIVE at the time of preparation
- The client must give everything before starting work (words, pictures, etc.)
- If the existing account is found, and further troubleshooting is required to gain access, additional fees may apply for this may be a process that takes an unexpected and time.
2 / search engine optimization – SEO
Once you have a website that is modern and mobile responsive, (and depending on what platform you are on the website) we would recommend doing some search engine optimization strategies to help your website found on Google by people looking for your services.
We generally recommend a minimum of 6 month packages for SEO and how many hours we do per month depending on how competitive your market is how many other people are offering this service in your area are already doing this. We can only identify with some research. We can do the SEO strategy to start with for $ 600 + GST and then go from there.
- PAY PER CLICK – PPC
Once your new site is live we also recommend doing some Pay Per Click activity to drive additional traffic to the site which is expected to translate to investigate for you (this depends a lot on how the website is designed and structured). There is one of the set up fee and then a monthly package for us to manage this for you + budget required to provide to Google. See here for more.
- SOCIAL MEDIA POSTING + ADS
For clients who do not currently very active in their social media channels, ensure regular social media posting + running social media advertising is something that we can offer. You can read more about our social media posts only package here. If you do any social media, you need to do advertising to get any results. We would recommend at least $ 300 $ 500 / month to Facebook / Instagram also if you want to stick to a post driven (which is a start) to $ 1000 a minimum if you want to get smart and go the Facebook Business Manager, re -Marketing etc.
Apart from this service we can also offer 1 or 2 hour sessions a marketing strategy where we can go through all of the above, to learn more about your business and then establish a Digital Marketing Company in Newcastle plan and budget. This is a fee of $ 250 + GST / hour and can be done on Skype.