Are you trying to improve your SEM strategy to get more traffic and increase your sales? Then this article is for you.
In today’s digital world, the market has become so competitive that it is difficult to make a stable place. Digital Marketing has become so common to employ that every business is making their own marketing strategies. Businesses are using SEO to drive organic traffic to their site but we need to understand that SEO takes time to show results. Therefore, we need to have an integrated marketing approach which will allow us to use various kinds of marketing tactics. One such tactic is SEM.
If you are looking to get into SEM or Search Engine Marketing then you must be in need of some sort of professional help as SEM is a paid strategy and launching a successful SEM campaign is not easy so you ought to have a professional marketing agency which can help you in making a perfect SEM strategy so that you get best results out of it. One such marketing agency is Citiesagencies. It is a well known marketing agency which has a proven record of making successful marketing strategies. Citiesagencies can help you make the perfect SEM strategy. How? Just continue reading this article as I am going to mention every detail which you need to know.
Let’s dig right in
First let me introduce you to SEM briefly
What is SEM?
SEM or Search Engine Marketing is a part of Search Marketing which uses paid strategies in order to rank higher in the search engine results page. This strategy is generally cited as paid search or pay-per-click (PPC) marketing. Brands use paid advertising to market their products in search engine results. This is done to increase website traffic, drive leads and generate sales. People that clicks on ads are 50 percent likely to convert. SEM requires monthly ad spend.
What does SEM do
- SEM improves the visibility of your site in paid search results
- SEM increases the quality traffic on the site
- It targets bottom of the marketing funnel users
- It focuses on transactional searches
- SEM also enhances the brand awareness
It is different from Search Engine Optimization as SEO is an unpaid strategy. It drives organic traffic to the site but it takes a lot of time to show results. Hence, business use it as a long term strategy.
Now let’s see how Citiesagencies will help you in SEM
How Citiesagencies will help you in making a perfect SEM strategy for your business.
➽ Helps you in identifying the target audience
This is the very first and an important step for any marketing strategy. Before getting into the main marketing part, first identifying the target audience is necessary. How will you do that? Here Citiesagencies comes into the picture. Our team which is filled with professionals and experts will help you to identify your target audience. Our experts will analyze the type of audience that may get interested in your products. We will find out the audience whose interests align with your services. We will do all the research on
- the demographics
- demands and needs of the people
- Shopping habits of the people
- Buying requirements of the people
- Average amount of money they can spend
- Their FAQs
➽ Helps you in determining the perfect keywords
Keywords are an important part of a successful SEM strategy. Finding the right keywords can be a bit difficult and tiring. You don’t need to worry about that. Just leave it on Citiesagencies as we will find the perfect keywords for your SEM strategy. Our experts use various tools to determine the perfect keyword for a specific product or services. For instance, the perfect keywords for black boots is not just “Black boots” but instead they can be “Best black boots” “ Best knee high black boots” or “Best budget black boots” So, our team is well versed in such practices.
➽ Helps you in running ads
Ads are a crucial to any marketing strategy. SEM is all about running paid ads. But it can be a little difficult to try and run ads without any professional help. So, count on Citiesagencies for that. We know how to run ads. We also know all the factors that should be considered before running ads. Like ads should be targeted to your audience. Ads should be according to the needs and preferences of the audience. And now a days ads have become localized too. Since the searches have become location-based therefore ads are also becoming location-based. Citiesagencies have all the expertise to run the perfect ads for your business and its products.
➽ Helps in creating a flawless landing page
When we create ad groups for SEM campaign, we are providing a landing page to the users. A landing page is a web page on which the visitor lands after clicking on your ad. It plays a huge role in conversion. It is always advised to create a custom landing page rather than using an existing page as landing page. We at Citiesagencies know how to create the perfect landing page for your ad. Our team creates customized landing pages dedicated to products or categories. We do so by making sure
- That landing page is related to the ad and should not lead to a generic landing page
- That the landing page provides an instinctive, easy to follow user experience
- Loads faster, usually within 2 second
- Features a specific Call to Action (CTA)
➽ Helps in monitoring the developments
We don’t leave after creating the landing page for you. As it is very important to track the progress. Citiesagencies will do that. We carefully monitor all the developments and progress the SEM strategy is making. We carry out the detailed analysis based on the findings and make the necessary changes in the strategy if required.
To sum up
SEM is a very important and tricky marketing tactic. It is necessary to get professional help before you get into it. Because if you go all on your own and did not make the right strategy then it can backfire. It can prove to be a huge blunder then. Citiesagencies assures you that you are provided the best services. I hope this blog was able to answer all of your questions. If not, reach out to us without any hesitation.
Please just get in touch if you have any related query.