Ambassadors or influencers are words for people who spread the good news about how great your business Digital Marketing Agencies in Bath and products through word of mouth, this time it was done online through social media channels, blogs or podcasts.
While simple in theory, the drive that an organization can get from using the influence of third parties very widely respected and trusted. It is far more believable than what brands say about themselves.
Many brands B2B worked successfully with influencers, but if you think about looking closer to home for your B2B influencers. If you are looking to add a human touch and some serious credibility for your brand, here are two examples of B2B marketing influencers who have inspired and hit a rope to me recently: –
Do not under estimate the influencer closest to you? Your employees!
Cory Edwards, Head of Social Adobe Business Center of Excellence, one note of their employees are driving more revenue through its own channels of social media from Twitter Adobe’s own branded channel. Cory This led to the conclusion that when it comes to B2B marketing influencers and brand ambassadors, Adobe’s own employees are the best people in the shouting of the brand. Social Adobe Shift Program was launched, which helps employees utilize their own social media to raise awareness for the brand.
Adobe now encourages its employees to post on LinkedIn, glassdoor and blogs of their own. These saws Adobe online traffic of 400 visitors to 10,000 per month.
What can we learn from Adobe?
Utilizing voice your own employees can cause, not only increase your brand awareness, but to motivate and empower employees at the same time.
Our employees are our greatest asset, with the support and recognize their work, loyalty and dedication, your brand can benefit tenfold.
Dr Konnie Alex, Head of Influencer Relations B2B Dell has launched Dell Technology Luminaries. This is a podcast hosted business influencers featuring conversations with visionary technology. Influencer host Mark Schaefer & Doug Karr invite you to join them on an expedition transformation of IT and is described as “a storyteller digital phenomenal and bring the outside-in view every episode, every conversation with every guest with a deep commitment and appreciation of our viewers combined. “
Dell is also working with influencers like Tamara McCleary, Daniel Newman and Oliver Christie posting to blog authors, conduct interviews and attend podcast Dell.
What can we learn from Dell?
Dell has managed to build a solid relationship with a core group of influences in addition to partnering with two key industry influencers. By utilizing internal influences from all different companies that make up Dell Technologies, they have effectively created their own influence on the material attractive for Dell customers.
Do you have a dedicated tweeter, a talented podcaster or potentially rising star LinkedIn hide among your employees? Looking in your organization can be the answer to create content influencers who can be a force in the B2B marketing mix your influencers.
I would love to hear of any examples Digital Marketing Agencies Bath of B2B marketing influencers who have inspired you recently.