2016 was the first time that mobile internet searches surpassed those done through desktops. The trend has since only grown bigger. And it continues to be so. Most likely, over half of your target customers are searching for your business through their mobile phones. Therefore, it is crucial to optimize for mobile phones. So, let’s find out the top 7 ways to make your online presence mobile-friendly.
The experience of a mobile audience greatly determines the success of an online business in the current world market. Most online shopping is now done through mobile phones. For any and every type of business query, most people use mobile phones to search the internet. And this isn’t a new thing. It has been so for a few years now. Therefore, if you haven’t optimized your online presence for mobile phones, you are already far behind.
For effective digital marketing, having a mobile-friendly presence is essential. Moreover, sources that are not friendly with mobile phones are penalized by Google. Hence, it is also an important aspect of effective search engine optimization.
With this established that mobile-friendly presence is essential for an online business, let’s talk about ways how you can do that.
Best 7 Ways of Making Your Online Presence Mobile Friendly
#1. Keep a responsive web design
For any online business, a website is essential. In the digital market, it is what works as your sales-force. Therefore, it is important to optimize your website for mobile phones. The first rule of doing so is to keep a responsive web design. This way you can make sure that your website automatically renders well on the mobile screen. This will help make your mobile visitors have a great experience on your website.
#2. Use AMP
AMP, short for Accelerated Mobile Pages, is a markup officially integrated into Google’s mobile search results since 2016. It helps speed up the webpage load time. As you should know, page speed and load time are important factors determining the mobile-friendliness of a website. Therefore, to make your online presence mobile-friendly, it is important to integrate AMP markup into your website.
#3. Optimize for local search
When optimizing for search engines, it is important to have a more targeted approach. If yours is a local business, there is no point optimizing for global reach. Hence, you should narrow down your focus a bit more to improving your local reach. And since the majority of the local searches are run through mobile phones, it will make it easier for mobile phone users to find you. Moreover, with the right local SEO strategies, you can also appear in Google’s Local 3-Pack. This will make it further easy for the mobile phone users to locate you (both offline and online), contact you, and engage with your business.
#4. Reach customers through email marketing
Email marketing is one of the oldest yet one of the most effective mediums of digital marketing. And the best part is, it is very mobile-friendly. With inbuilt email apps on mobile phones, most consumers access their emails through mobile phones. Thus, it is a great way of reaching your mobile users. Moreover, this trend doesn’t seem to be stopping anytime soon. Hence, email marketing is a safe bet.
#5. Ping your customers with SMS marketing
Despite the development in Information Technology, SMS continues to be a strong marketing tool. In fact, in some cases, it is even better than email marketing since you can reach your target audience even if their mobile is not connected to the internet. This makes SMS marketing super mobile-friendly. Moreover, you won’t have to worry about things like complex templates or intricate designs! Plus, it’s super pocket-friendly.
#6. Develop a mobile app
No matter how much you optimize it, a website with a too complex a mechanism can still be hard to access through mobile phones. In that case, it can totally ruin your website’s mobile UX. But don’t worry because you can still explore the realm of mobile apps. Be it food, clothing, education, and whatnot, there is a mobile app for about everything. Hence, in order to connect better with your mobile users, you can develop a mobile application.
#7. Sort to Google tools
With a global search market share of more than 90%, Google is undoubtedly the king of search engines. Therefore, it is central when it comes to search engine optimization. Google pays special attention to improving the experience of its mobile users. Hence, Google SEO tools would be the best help in making your online sources more mobile-friendly. In fact, Google has a web-based tool specifically dedicated to helping developers find whether their webpages are mobile-friendly or not. You can find this tool here https://search.google.com/test/mobile-friendly
Key Takeaway
Optimizing for mobile phones has become extremely important in the current digital market. For effective digital marketing and higher search rankings, it is crucial to make sure that your business has a mobile-friendly presence. There are a number of ways but it best to use RWD, local SEO, AMP, SMS and email marketing, mobile app development, and Google tools.
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