Just like bricks and mortar, eCommerce requires a multifaceted, well thought-out marketing strategy to succeed. Fifteen years ago, you would not expect to just rent a storefront, throw up some signage, and have customers hand over fist. This is no different when it comes to selling online. the online retailer must create specific goals, identify strategies productive, and the mix of different Top 10 Digital Marketing Agencies in Delhi tactics in order to create a foundation for long-term success.
Confused about where to start? We have outlined the most common strategies and tactics to achieve your objective to increase online sales. Please note that this is a high-level overview – we suggest you do some additional research before finalizing your approach, and make sure you and your team understand the terms in bold, because they are important for your eCommerce marketing strategies.
Marketing strategy
BEFORE YOU START
If you lay the foundation unstable, any strategy that you build on it will sooner or later fall. Set your base by knowing your audience; every element of your marketing strategy will only be successful if you can accurately identify your target customers.
A great place to study customer behavior including public forums, review sites and social media. The manual clearly interested in your product category, and they tend to reveal a lot about themselves and what they are looking for in their posts and when talking to other users. From reading this discussion, you should be able to collect basic demographic information, such as gender identity, age, occupation, if buyers are married or have children, and so on. Research some of these outlets with additional data from customer interviews focus groups, surveys, and customer relationship management (CRM) platform to get a good feel for who your target customer is. What did you learn about your customer base will inform the development of the rest of the foundation of your marketing strategy.
Competitive landscape: You can get an accurate idea of your competitors from product reviews and discussions, along with how you feel about their buyers competitor price points, key features, and product quality.
brand message: After doing some research of your customers, identify two or three main value propositions that want to incorporate into your message. Then decide on three to five particular data points or other facts that you can use to support your message.
SEO keywords: You must have an accurate list of keywords you want to use for search engine optimization (SEO) before starting any marketing strategy. Fortunately, you have many options for tools that can help you identify high-volume, low-competition keywords for your brand and your market.
Strategy development and execution
Think about your approach to both marketing and eCommerce digital user experience as a journey. Your first step is to outline your objectives, which you can regard as your final destination. The strategy then identify the path that will get you there. The actual journey consists of tactics you employ along the way.
Your goal here is easy to define: Increase online conversions. Here are some key strategies and tactics to help get you to your destination.
Strategies: Search Engine Marketing (SEM)
SEM refers to paid advertising campaigns. While the organic content itself, done right, will slowly increase Top 10 Digital Marketing Companies in Delhi the number of eyes on your site, paid campaigns are conducted with good will get you there faster. SEM really depends on your SEO keywords identified earlier, so keep a list handy.
TACTIC 1: PAY-PER-CLICK (PPC)
PPC refers to ads that appear on search engine results pages. Here, it is best to focus on Google Adwords as it has far and away from most traffic.
