In the world of websites, there are some things that people nervous about. One of them is the conversion optimization. The website is always changing and evolving, and when it’s time to upgrade the site for your business, you may be worried that you are going to Digital Marketing Agency in Newcastle hire a developer to make modifications, spend money, and then to see it ultimately hurt your business because your conversion rate drops. They key to success is knowing how to approach a true conversion optimization process and make it work for you. Today, we’ll give you some tips to help you do just that.
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- Remove unnecessary form fields
Yes, add an additional form fields may allow you to gather more information more easily, but customers do not really enjoy filling many vacancies. It is not worth the expense of conversion rates simply to make the work easier on your end. Some companies have seen as much as 160% conversion rate by reducing the form fields from 11 to 4. Make it easier on your customers, and they are more likely to stick around.
- Select a color unique call to action
One of the most important parts of any business website is a call to action button. Every click means more visitors into customers. You want to choose a color for the button that will make it stand out. It’s all about making buttons pop against the background color of your website. You may have heard that red is a great color to increase conversions, and it’s true. However, it is not the color itself that makes the difference. This contrast between the buttons and backgrounds are important, so that red will not benefit everyone. Make sure you check and verify that the colors will work best for your website.
- Drop the slider stock photos and images
Photos can make or break a website. That’s a fact. However, it is not just the photos that you choose. This is also how you use them. image slider which is quite often used these days, but they do not produce the best conversion rates. Customers tend to enjoy exploring the site for themselves, and slider images makes it harder for them to do that. Try a static image or advertisement instead. Also, stay away from the stock photo stale. It’s much better to have the original photograph that flows well with your website and it’s message.
- Make good use of video
Yes, the video is valuable. If your website offers advice or instruction on any topic, presents the video is the best way to increase conversion rates. Customers tend to enjoy watching how-to videos more than reading a long article, especially for things that might be a bit difficult to learn. Make sure you keep them short, about 2 to 3 minutes in length, so your customers will not get burnt watch a video presentation of a long, boring. Made great use of video, and you are sure to increase the conversion.
- Keep your headlines clear and phone number visible
You want to make sure your audience has a clear picture of what you are offering or what you do. Having a clear title and looks are a must. By ensuring the title easily seen and, most importantly, easy to understand, you can improve your conversion rate with a good bit. Another thing to focus on is the telephone number of your company. Make sure your site appears in the header. This lends weight to your credibility, and also makes you feel more approachable to your customers.
- Stay true to your testimonial
When visitors are trying to determine whether the website you are worthy of their business, they see a lot of things, including testimonials from previous customers. Some websites come up with fake testimonials in an effort to improve the credibility of their business. They did not say anything untrue, but still it is not the opinion of real customers. It’s not a good idea. The best way to increase your Digital Marketing Company Newcastle credibility and your conversion rate is to include real testimonials from real customers.