As a person who is in any way related to digital marketing, you’d know what SEO is and how it works. You try to optimize the website and other aspects of your eCommerce organization in a way that it secures space in the top results. This is done to improve click-through rates since the top-most results receive the most traffic. But is that all to it?
In the process, many forget the purpose behind optimizing for search engines. The motive is not only to receive high traffic or get the most click-throughs, there is a lot more. In fact, successful search engine optimization is just one phase completed. There is more.
Think about it. As a business, your goal shouldn’t only be to widen the upper opening of the marketing funnel. If your funnel is not optimized adequately, all your efforts can go in vain. Remember, we are not here to impress the search engines; we need to impress the customer.
Upon landing on your site, if your visitor doesn’t find any value, they’d leave. You may be enjoying high rankings but to actually close deals, it needs more.
Therefore, creating a sound customer journey on WordPress Support should be one of your top priorities. I have elaborately demonstrated below why it is so important.
What is customer journey?
First thing first—what is even customer journey?
Simply put, it is the creation of a map that your customer would journey through while engaging with your business. It maps how a customer is likely to behave/act at different levels of your funnel—like pre-purchase, consumption, and post-purchase stages. It has many benefits that make it a great marketing tool.
You may wonder how it is possible to predict your customer’s behavior at different touch points. However, it isn’t as difficult when you understand the concept. You can easily map customer journey by carefully analyzing Buyer Persona, their actions at different levels, and so on. In fact, there are many customer journey mapping tools that can help you with that.
Getting the hang of the basic idea, let’s talk about…
Reasons you should create a customer journey map for WordPress website
# The customer will buy, not the search engine
If the customer isn’t at the center of your SEO objectives, you are doing it very wrong. The whole point behind driving traffic to your website is to have more people engaging with your business. And unlike search engines, they are going to need more than keyword match. Given that conversion is your ultimate goal, you have to optimize your website accordingly.
In such a case, it is important to create a customer journey map for your WordPress. With a better understanding of your customers’ behavior, you will be able to provide them with an improved experience. As a result, customers will be able to engage with your business in a more meaningful way. This is what will eventually lead to conversions and re-conversions.
# Identify your customers’ pain points
‘Customer’s pain points’ is a phrase for a broad set of problems a prospective customer of your business experiences. In definition, it is precisely just that. You can consider the following-
- What are your prospects’ needs, wants, and preferences?
- Identifying problems that a customer may be having at different touch-points with your business.
There can be many other things that you will only be able to find when you create a customer journey map. Apparently, identifying problems is crucial to solving them.
# Fix service and communication gap
There may be certain gaps in your company’s service and communication system that needs to be fixed. For example, the buying process may be a bit too difficult or lengthy on your website. Or your chatbot may not be as effective. There can be a lot of things.
To fix such issues is imperative. Creating a customer journey map effectively helps you with that.
# Empathise with your customer
Customer journey aims at understanding how your customer engages with your business at certain levels, touch-points, channels, and the likes. Hence, it inevitably makes you empathize with your customer.
Empathy is an important element for building a meaningful connection with your customer. Moreover, you get to see your business from their perspective. This way, it helps you improve in such a way that you provide maximum value to your customer while also optimizing your sales funnel.
# Get more people to engage with your business
When you successfully enable a great customer experience on your website, people will like to engage with your business further. This helps in keep existing customers while also getting new ones.
A positive customer experience also leads to the creation of positive word-of-mouth. This further entices more prospects to engage with your business. And as a result, you’d enjoy more traffic, higher rankings, and increased conversions.
# It helps create loyal customers
When creating a customer journey map and implementing it, you center your prospective customers’ concerns. This way, they have a great experience with your business. Moreover, it helps them feel valued. And as a result, they stick with your business.
Hence, effective customer journey mapping helps in the creation of a loyal customer base for your business.
Wrapping up
Professional digital marketing agencies understand the importance of having a meaningful customer journey map for a website. This is why it is a crucial element of WordPress Support tasks. If your customer isn’t at the center of your website optimization, the purpose is pretty much lost. Therefore, for a great customer experience on your website, creating a customer journey map for your WordPress website is imperative. This way, you’d enjoy higher lead generation and have conversions that eventually turn into loyal customers.
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