Do you think of yourself as a Google guru? Do you think you know everything there is to know about the search behemoth? You might be in for a surprise if you responded yes to either of those questions. There are a plethora of them on Google. From secret search functions to in-house SEO guides, Google’s algorithms and offers are continually evolving. In this blog post, I will share some Google secrets that you must know for marketing
Let’s jump right in
Google Secrets you must know for your online marketing
Read on below to find the Google secrets
? Google Offers a Wide Range of Search Options: Operators with Boolean Values
Given that 84 percent of us admit to searching Google at least three times a day, we’re all very familiar with the Google search box. However, many people are unaware that the search engine has some very intriguing advanced search features. These built-in capabilities include everything from a hashtag search function to instructions that help users optimise for search engine optimization (SEO).
We’ve broken down the four most useful secret Google search functions below so you can get started understanding them.
#1. Look for Google results that are similar to what you’re looking for
When you include “related:” to your search criteria, you might include topics that are similar or identical. This can help you extend your search while still keeping the results in the same thematic area. This function can help online business owners and marketers find competition. Google can show merchants offering similar products and services based on their business type, content, and category. This makes rival search ranking, social strategy, and other marketing functionality study easier.
#2. Searching for Mentions and Profiles on Social Media With Google, everything is possible
With over 49% of the world’s population utilising social media, it’s safe to say there are a plethora of profiles to sift through. You can use the @ symbol followed by the handle of an account in the Google hidden social media search. For that user, Google will compile results, including site pages and tweets. You can also refine your search by typing the terms you’re looking for, followed by the site you’re looking for, such as Twitter.
This could display you the person’s account, as well as accounts with similar handles or owned by someone with the same real name. This might assist you in identifying rival or brand mentions that you wish to investigate further.
#3. To find hashtags, use Google
With Google search functions, you may find much more than profiles, similar to the @ function mentioned above. To aggregate hashtag results, use the # symbol, which includes the social presence associated with the words or phrases.
For example, if you search #digitalmarketing and adjust the search date to the previous 24 hours under “Tools,” you’ll see the most recent digital marketing posts from across social media. To view only the use of the hashtag, alter the result type to verbatim using quotation marks—”#digitalmarketing”—to get a tight focus. This search feature allows marketers to determine which keywords are relevant to your brand’s messaging while also looking into how competitors use social media.
#4. Google allows you to view a website’s cache
You may learn a lot from caches, from determining how frequently your site is crawled to relaying information about a page that is currently down. Simply use the cache: search command before a website’s URL to get to the saved copy. You can only see the most current version of a site in a cache copy, so don’t expect to locate a draught from years ago. You can view the complete version, the text-only version, or the source code from the cached copy. You’ll also see a timestamp and a Google snapshot.
? Every year, Google releases tens of thousands of updates
Google didn’t make many algorithm modifications per year when it was in its infancy. The algorithm is now updated on a regular basis in a year. Why should you be interested in this (pretty well-kept) Google secret? Updates can affect your search visibility by changing how pages appear in search engine result pages (SERPs). While previous upgrades have ranged from spam removal to ad placement on the SERPs, there’s a major change on the horizon that will affect how marketers get information about their target audience.
All third-party cookies will be removed from Google’s search engine. Cookies have long been a marketer’s greatest friend as well as a security problem, as they are used to track individual activity across the web. While the elimination of cookies is a significant change, there are a slew of other changes that can have an influence on your digital strategy.
? When users leave a page [Bounce Rate], Google knows
Have you struggled to grow email signups, site search traffic, or lead generation? If you answered yes, your bounce rate could be the source of your issue. The number of people who come to your landing page and leave without doing anything else is known as your bounce rate.
Bounce rates are vital indicators because they help you understand how people behave on your website. And, thanks to Google Analytics, Google has a clear record of this activity.
Don’t worry if your bounce rates are high and you’re having trouble meeting your marketing objectives. There are a few things you can do to lower your bounce rate:
#. Increase the readability of your content
Do you have a large chunk of content? If that’s the case, you’ll need to break it apart. Your content should ideally be short and easy to consume. Here are some pointers on how to make your pages more readable:
- Break up the monotony of reading with visuals.
- Use quotes to emphasise trustworthiness and to break up the material.
- Make use of subheadings.
- Keywords in capital letters.
- To engage readers, ask them questions.
- A subheading titled conclusion should appear at the bottom of your landing page or content.
#. Create compelling meta descriptions
Meta descriptions are HTML elements that describe what a searcher might expect to find on a specific page. These descriptions are used by search engines to figure out what your page is about. Make Use of Interactive Media Are you looking for a way to get your visitors to interact with your website? Using interactive content is the most effective method.
? Google Issues Its Own SEO Guides
While some things at Google may appear to be buried, the company also publishes its own SEO guides. These resources include a starting guide and a development guide, and they vary in difficulty and familiarity. These guides will teach you practically everything you need to know about SEO on Google.
? Google’s Search Bar Directly Provides Directions
While you’re certainly familiar with Google Maps, you can also get directions to any area directly from the search box. Simply type “directions to [destination] from [location]” into Google’s search bar, and the search engine will deliver step-by-step directions. You can even select whether you want to be directed by automobile, public transportation, or on foot.
Final thoughts
There you have it: Google secrets. It never hurts to understand more about the search engine that provides the majority of traffic to your website, whether you’re a digital marketer or a business owner. If we’re being honest, we all want more genuine site traffic, better SEO, and high-converting landing pages, right? You may utilise Google secrets to your advantage as you learn more about them. New York Digital Marketing Agency will help you with professional online marketing.
