For an online business, a website is a primary salesman. This is why various digital marketing and SEO strategies are aimed at driving prospective buyers to your website. But what happens after that? How do you convert your visitors into buyers on your website? To find out, read our list of the best 5 actionable things to boost website sales.
Many marketing experts believe that your website is your better salesperson—given that you use it right. To lead visitors to your website, you optimize for search engines, do content marketing, run various paid ad campaigns, and whatnot. However, it is only half the task done.
Optimizing your conversion funnel doesn’t mean just widen its upper opening. Effective lead nurturing is important to turn your prospects into buyers. If the number of conversions doesn’t adequately correspond with the number of visitors, this means there are some leaks to fix. Moreover, it will render all your digital marketing and SEO efforts for naught.
Therefore, it is important for online businesses to optimize their website for sales. This is where your prospective customers engage with your business. Thus, you need to make sure that they have a smooth and great buying experience.
Best 5 actionable ways to improve conversion on website
1. Create a great buying experience
The process of buying online includes selecting an item, filling out details, and finally making the payment. Your aim should be to make this process as smooth and quick as possible. Why? I’ll give you two reasons.
Online shoppers are generally very impulsive. Therefore, you need to close the deal within that impulse. Secondly, many digital marketing experts say that window time for selling is decreasing. This is because people are simply losing tolerance for long and tedious processes. So, you need to make sure that your buying process is simple, smooth, and quick.
Now consider this example. A person finds the desired item on an eCommerce store. However, he/she can’t find any preferred payment gateway. Hence, he/she leaves your website. This isn’t an uncommon thing.
Money transaction on the internet is a sensitive matter. This is why people are very choosy when it comes to payment gateways. No matter how much they like your product, if they don’t find a preferred payment gateway, they won’t make the purchase. Therefore, integrating the right and adequate payment gateways is another important aspect of enabling a great buying experience.
So, the bottom line is that you should have a short and simple buying process with the right payment gateway integrations. This way, you will be able to close more sales through your website.
2. Optimize for mobile phones
When we talk about websites and user experience, this will always be an important point. Online shopping is mostly done through mobile phones. Therefore, it is crucial that your website is optimized for such devices. It will allow mobile phone users to easily access your website and have a great experience—all of it which is important to make sales on the website.
Moreover, Google penalizes sources that are not user-friendly. Hence, such a website can undermine your search engine optimization. This will further bring your rankings down and reduce online traffic.
Point being, if your website is not mobile-friendly, it will not only mar the user experience of your website but also harm your ranking. This will lead to lesser visitors which will eventually lead to lesser conversions. Therefore, mobile optimization is utterly important to maximize sales through the website.
3. The left digit
This is a psychological tactic you must be aware of. Regardless, it continues to be an effective method. You must have noticed that instead of pricing a product $3,000; most stores would price their product as $2,999. Why is that?
Most people’s minds are conditioned to read from left to right. Moreover, people tend to catch the left-most digit when perceiving a price and generally discard the rest. This somehow leaves the impression that 2,999 is a more profitable buy than 3,000—even when there is just a dollar difference.
Moreover, people have now come to associate such prices with sale. Hence, using the left-digit pricing method will greatly help you improve sales on your website.
4. Clear CTA
Call to Action elements are one of the indispensable parts of an eCommerce website. It is through these elements that you help your prospects with the buying process. Without it, customers won’t know what to do and apparently, you won’t be able to close a deal.
However, merely having CTA elements can’t suffice. It is important that they are placed properly and clearly. You should scan your website for the following things:
- Are your CTA buttons working properly? Sometimes, conversion funnel leaks due to technical issues. Therefore, make sure your CTA buttons are not broken.
- Does your CTA button make the action clear? When it comes to this, you’d need to save your linguistic creativity for later. Whatever is the action, make it clear but properly labeling the CTA button. “Buy”. “Buy now” and “Avail the coupon” are some of the examples.
- Can visitors clearly spot your CTA elements? If such elements are not obviously visible, you may lose many potential customers. Make sure they are placed correctly and clearly.
- How does the CTA on your website appear on mobile phones? It is crucial to optimize these elements in a way that they are easily accessible through mobile phones. Your CTA buttons should be big enough to be easily clickable through thumbs. Moreover, you need to make sure that your CTA button graphics easily load on mobile phones.
- Do your CTA buttons look enticing enough to click on? Just the way you work on your web designs and themes, you should take care of your CTA elements. Hence, make sure that the design of your CTA buttons is attractive enough and corresponds with the website’s overall design. You can also try different shapes.
5. Display your happy customers
Consumers are keener to know what your customers have to say about your business than what you say. Therefore, it is important to flex your happy customers. It helps strengthen a business’s credibility and trustworthiness. As a result, more and more people will be encouraged to buy from you.
There is a number of ways you can improve conversions by flexing your happy customers. You can post customer testimonials on your website. Moreover, you can (and you should) allow reviews on your products. This will allow customers to see how others just like them have to say about your business. How you manage your reviews also speaks volumes about how your business engages with customers.
There is one more thing you can do. Many digital marketing agencies make case studies out of their successful projects and post them on their website. Such case studies not only add value to customer’s knowledge; it also helps them understand the company’s services in depth. This way, they strengthen customers’ trust in the company and leads to higher conversion rates.
Conclusion
For online businesses, a website is a primary salesperson. Maximum digital marketing and SEO efforts are aimed at increasing online traffic. Therefore, it is of utmost importance to optimize it accordingly. With the tips given above, you can close more deals through your website. Optimizing a website for sales maximization comes down to the following things—enabling a smooth customer journey and a great buying experience. So, follow these tips and enjoy high conversion rates on your eCommerce store.
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