Is your business new to the online market? Is your old business website isn’t yielding much? Are you trying to explore how having a WordPress website can improve your digital marketing? If your answer to any of these questions is positive, keep reading to find the answers. Here, we are going to talk about how having a WordPress website can benefit small businesses.
As of 2020, WordPress powers over 455 million websites which is about 35% of the total internet websites. You might be surprised to know that top brands like Disney, Sony, Time Magazine, Facebook, The New York Times and many more also use WordPress to power their websites. So, if your business does not have a WordPress site yet, you’re literally missing out on a lot.
Before getting into why having a WordPress account is beneficial for small businesses, make sure you know that WordPress.org is different from WordPress.com & that in this article, we’re going to talk about WordPress.org.
Now, lets hop onto-
Benefits of having WordPress website for your small business
# It’s free!
Yes, WordPress.org is 100% free to use. Obviously, there are also premium features on WordPress that you can buy but you don’t have to pay anything in order to have a WordPress website. WordPress software is free to download, install, use and modify to create any kind of website.
However, in order to create a website for your business, you need to have a domain name and web hosting which does cost some money. Domain name is the address of your internet website (like searchgnext.com) and web hosting is where your website’s files are stored.
There are many great web hosting providers out there to choose from like Bluehost, SiteGround, Dreamhost, HostGator etc.
# It’s easy to customize!
Customizing websites on WordPress is super easy. Be it a business site, online store, a blog or anything, there are templates for every kind of website. Moreover, these templates are very easy to customize according to your needs as they let you upload logos, change colours, backgrounds, add attractive sliders and much more. To add more functionality to your WordPress website, you can also add relevant plugins.
# It’s great for SEO!
WordPress is set up using highly structured markup language. To explain it in a less nerdy way, it helps Google and other search engines index your website properly. This is the reason why WordPress websites rank higher on Google and other search engines.
You can also optimize your WordPress website for search engines by using SEO tools and plugins like Yoast SEO, AIOSEO, Google Search Console and many more.
# It’s safe!
One of the main concerns while moving to or trying out a new internet platform is cyber security. While nothing can be assured on the internet, WordPress, to say the least, is one of the most safe options. Along with various free and paid softwares and plugins, there are many DIY security solutions as well that can help keep your WordPress website safe.
# It supports different media types!
On WordPress, you can not only put written content but you can also incorporate various media types ranging from images, audio to videos and so on. Along with that, WordPress also allows embedding media from different internet and social media platforms like Instagram posts, Youtube Videos, Tweets, Spotify tracks and much more.
# It’s mobile friendly!
How responsive and accessible a website is for mobile users is one of the important factors that Google considers while ranking that website. As a result, websites that are not mobile friendly get lower rankings. With WordPress, you don’t have to make any extra efforts in order to make your website mobile friendly as most of the WordPress themes are automatically responsive to mobile. For the websites with themes hard to access on mobile, there is also an option for “mobile view”.
Final Word
WordPress is rapidly gaining popularity and there is a drastic increase in the number of websites it powers every year. Having a WordPress website can be really beneficial for small businesses as along with being easy to customize, fit for SEO, safe, and accepting of different media types, it charges absolutely nothing! And these are just to broadly name a few out of its many amazing features that makes it an ideal tool for small businesses.
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