Digital marketing is a broad field that involves using digital channels to promote and grow businesses, products, or services. Here’s a breakdown of the key tasks and activities you would do as a digital marketer:
1. Search Engine Optimization (SEO)

• What You Do: Optimize website content to improve its visibility in search engine results pages (SERPs). This includes keyword research, on-page optimization (like meta descriptions, headers, and alt text), technical SEO (like improving site speed and mobile optimization), and building backlinks.
• Goal: Increase organic traffic to the website by improving its ranking on search engines like Google.

2. Content Marketing

• What You Do: Create and distribute valuable, relevant, and consistent content to attract and engage your target audience. This can include blogs, videos, infographics, case studies, eBooks, and more.
• Goal: Build brand awareness, educate your audience, and drive traffic, leads, or sales.

3. Social Media Marketing

• What You Do: Manage a brand’s social media presence across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. This includes creating and posting content, engaging with followers, running paid social media ads, and analyzing performance.
• Goal: Increase brand visibility, engage with customers, and drive traffic to your website or landing pages.

4. Pay-Per-Click (PPC) Advertising

• What You Do: Run paid ad campaigns on platforms like Google Ads, Facebook Ads, or other ad networks. This includes keyword research, ad copywriting, targeting the right audience, managing budgets, and optimizing campaigns.
• Goal: Drive targeted traffic to a website or landing page and generate leads or sales.

5. Email Marketing

• What You Do: Create and send email campaigns to a list of subscribers. This can include newsletters, promotional offers, product updates, and more. You may segment your email list and use automation to send targeted messages at the right time.
• Goal: Build relationships with customers, nurture leads, and drive conversions or sales.

6. Affiliate Marketing

• What You Do: Promote third-party products or services on your website or through other digital channels and earn a commission when someone makes a purchase through your referral link.
• Goal: Earn passive income through affiliate programs by driving traffic and sales for other brands.

7. Influencer Marketing

• What You Do: Partner with influencers (individuals with a large and engaged online following) to promote your product or service. This can involve sponsored content, product reviews, giveaways, or other collaborations.
• Goal: Increase brand exposure and credibility through trusted individuals who already have an engaged audience.

8. Online Public Relations (PR)

• What You Do: Manage the online reputation of a brand, respond to online reviews, manage brand mentions, and engage with media outlets to get press coverage.
• Goal: Build a positive online reputation, increase brand trust, and handle any negative feedback or public relations issues.

9. Conversion Rate Optimization (CRO)

• What You Do: Improve the effectiveness of your website or landing pages to convert visitors into customers. This can involve A/B testing, optimizing the user experience (UX), improving page load times, and adjusting design elements.
• Goal: Increase the percentage of visitors who complete a desired action (like making a purchase or filling out a contact form).

10. Analytics and Reporting

• What You Do: Track and analyze the performance of digital marketing campaigns using tools like Google Analytics, social media insights, and email performance reports. This involves interpreting data to understand what’s working and what’s not, and adjusting strategies accordingly.
• Goal: Measure and improve the effectiveness of marketing campaigns to optimize results.

11. Digital Marketing Strategy

• What You Do: Develop a comprehensive marketing strategy that aligns with business goals. This includes setting clear objectives, identifying target audiences, choosing the right digital channels, and creating a plan for content and campaigns.
• Goal: Build a roadmap that ensures all digital marketing efforts are aligned with business objectives and contribute to growth.

12. Mobile Marketing

• What You Do: Optimize content and campaigns for mobile devices, including mobile-friendly websites, app-based marketing, SMS marketing, and mobile ad targeting.
• Goal: Ensure the marketing strategy is effective for users on smartphones and tablets, as mobile usage continues to rise.

13. Video Marketing

• What You Do: Create and promote video content on platforms like YouTube, Vimeo, or social media. This can include tutorials, product demos, brand storytelling, live streams, and more.
• Goal: Increase brand awareness, engagement, and conversions through visual and engaging content.

Summary of Key Tasks in Digital Marketing:

• Conducting SEO to improve organic rankings.
• Developing and managing content marketing strategies.
• Running paid advertising campaigns (PPC) on platforms like Google and Facebook.
• Crafting and sending email marketing campaigns to engage customers.
• Managing social media to build an audience and engage with followers.
• Analyzing data to measure success and adjust strategies accordingly.
• Running affiliate marketing or working with influencers to promote products.

Ultimately, digital marketing involves reaching people where they spend a significant portion of their time — online. It’s a mix of creativity, strategy, and analytics to drive awareness, engagement, and sales.