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To become a digital marketer, a bachelor’s degree in marketing, communications, business, or a related field is typically recommended. While formal education is valuable, practical experience in digital marketing is crucial. Many professionals gain skills through internships, online courses, and certifications from platforms like Google, HubSpot, or Facebook Blueprint. Proficiency in tools such as Google Analytics, SEO, social media, and email marketing platforms is essential. Continuous learning is important, as the digital marketing field evolves rapidly. A combination of formal education and hands-on experience can pave the way for a successful career in digital marketing.
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