As a search marketing agency with over 10 years experience, we often find ourselves answering the following questions: Do you specialize in any particular vertical? Are you Digital Marketing Companies Southampton experienced enough in designing the client’s specific to their particular vertical Paid Search strategy?
Each search marketers who have been in the industry for 10+ years will tell you that after a while, you begin to develop personal skills for a particular vertical. Well, the same thing can be said institution as a whole and one of our specialties is health. After working with some of the leading names in the UK such as Helping Hands, Promedica24, OvuSense to name a few, we have plenty of experience.
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Making the most of Bing in Search Marketing strategy you
One of our takeaways from working in the health vertical search engine Bing is that it can often be a viable route for success. Promote Paid Search Advertising Microsoft Advertising (formerly Bing Ads) often provide great value to the client’s health for three simple reasons:
- The relevant demographic
One reason for the success of Bing in the health Paid search strategy is overlapping demographic audiences.
Often the target audience of your health or general maintenance market vertical aligned really well with that of the demographic age / gender Bing:
the average age was 45 + years
educated (50% with a degree)
60% / 40% split female / male
Bing and HealthCare Paid Search Strategies
Because the target audience demographics align well with those of “typical” Bing users, we saw a lower average CPC and average high CTR, eventually led to a much better cost on average per lead. The conversion rate to be very dependent on the landing page and the special services offered.
- Getting exposure on the right device
Noting demographic search engines, correlated with heavy use of more Tablet PC or Mobile. For example, frequent traffic of 45+ demographic leads to a higher proportion of users searching on their PC. otherwise tends to be true for the younger generation, who use mobile devices to search on Google. Windows PC naturally has a search market share is much higher in Bing. By combining Bing into Paid Search Strategies, you maximize your chances of being seen by the most relevant audience for your vertical.
- Capitalizing on the trip
During the initial stage the user can perform initial research on their mobile devices during the phase of “consciousness”. They often do Google. However, as they were then developed, they are more likely to convert and engage with the brand. At this point, as the search have the intention of a higher conversion, more likely a desktop / laptop and for users more likely to seek in Bing (based on known demographics above).
In any Paid Search strategy, the key to calculate your target audience and plan accordingly. While we never recommend just using Bing over Google when planning your PPC campaign, so you can prioritize your funding Microsoft Advertising PPC campaign on Google PPC ad campaigns when targeting the audience you health.
The same advice applies to any other vertical where the target demographic well aligned with its Bing search engine, for example, we have seen the same results when targeting brand associated with or consumers interested in environmentally friendly (partly because of the emergence of Ecosia). We cover this in more detail in the search engine goes the neighborhood.
For more advice on building Digital Marketing Agencies in Southampton a paid search strategy which is aligned with your goals and deliver results, related.