What are some Key Differences Between ccTLD and gTLD?

Understanding your website and each of its elements thoroughly is important. However, this domain is a bit tricky and there is so much confusion about so many things. For one, people often get confused between ccTLD and gTLD. If you are one of them, then read on to find out […]

How to Run a Successful Social Media Audit in 2021?

Marketing on social media is very crucial for every online business in the present-day world. How you tackle your social media can make or break your company’s marketing and online image. Therefore, it important to make sure that your social media marketing is on point. For that, it is important […]

10 Effective PPC Marketing Trends to Use in 2021

Every year brings its whole new course of trends. The digital market is in continuous flux. Therefore, it is important to stay updated with these trends in order to be on pace with the evolving market. That being said, we have curated a list of 10 effective PPC marketing trends […]

Ways to Use Chatbot in Digital Marketing to make it Effective

Chatbots are becoming increasingly popular in the online market. With advancing technology and AI integrations, chatbots are only becoming more effective and smart. Are you considering integrating a chatbot into your business website? Then, this post is for you. So, read on to learn the ways to use chatbot in […]

Google Shows Some Unconfirmed Search Ranking Algorithm Update

Many websites across the globe are experiencing fluctuations in web traffic. In fact, SEO tools like SEMRush, Mozcast, SERPMetrics, and the likes are also signaling these fluctuations. What? That sounds like another… yes, another Google broad core algorithm update. But there hasn’t been any word from Google. So what is […]

Top 7 Ways to Make Your Online Presence Mobile Friendly

2016 was the first time that mobile internet searches surpassed those done through desktops. The trend has since only grown bigger. And it continues to be so. Most likely, over half of your target customers are searching for your business through their mobile phones. Therefore, it is crucial to optimize […]

10 Influencer Marketing Trends to use in 2021

Influencer marketing is growing bigger and bigger with time. Many businesses now use this form of marketing for brand promotion. This modern method of marketing involves endorsements and product placement from social media influencers. These influencers can be people and organizations who have a purported expert level of knowledge or […]

10 Outdated Marketing Tactics you need to Leave Behind in 2021

The digital market is a highly dynamic place. Even with the smallest of the changes—be it social, political, or economic—the eCommerce is easily affected. As a result, it keeps going through constant changes. This apparently impacts the marketing trends. New trends come every year and some replace the old ones. […]

10 Major Mistakes While Doing Guest Blogging

Guest blogging is getting bigger than ever. More and more businesses and individuals are sorting to this content marketing strategy. Are you planning to do this too? Then, there are 10 major mistakes while doing guest blogging that you must know. Guest blogging implies publishing a blog on a third-party […]

Some SEO Risks you need to avoid

Taking risks is a part of business. As they say, higher the risk, greater the profit. Hence, taking risks is important to grow in the business industry. However, there are certain risks that are complete ‘no-nos.’ And for the health of your business, it is important to identify and avoid […]

What is Brand Positioning Strategy in Marketing?

As any expert would tell you, brand positioning lies in the heart of marketing strategy. This is all the same for online businesses. For effective digital marketing, one needs to understand the concept of brand positioning. So, if you have an online business, this is something you must know! Read […]

Why do you need to focus on Schema Markup?

There is a lot to search engine optimization. The person assigned with optimizing a website for search engines has a variety of tasks to do, including many technical tasks. Schema markup is an extremely significant aspect of SEO. Read on to find why do you need to focus on schema […]