Recently we published 2020 B2B Marketing Reports after surveying hundreds of B2B marketers about their experiences, best practices, tools, budgets, and plans for the future.
In the environment where Top 10 Digital Marketing Agencies in Delhi is clearly digital and marketers are pressed to extort more productivity of fewer resources, credible information about best practices, operations and trends for a high future. Judging by the response we have for the B2B influencer marketing report so far, we certainly meet needs.
There are optimism and opportunities that have not been realized with influencer marketing for B2B companies. For evidence, see this statistics from the report:
78% B2B marketers believe the prospect relies on suggestions from influencers
74% believe that marketing enhance customer experience and prospects
63% agree that marketing will have better results if it includes an influencer marketing program
60% marketers who always use marketing programs are very successful vs. 5% who do periodic campaigns
Only 19% of B2B marketers who run ongoing influencer marketing programs
Only half includes plans for activation in their marketing strategy
Only 35% marketers use software to identify potential
60% said they did not have the knowledge to carry out or have the right skills at home to implement an ongoing influencer marketing program
Marketing is a significant opportunity for Social media to connect with trusted and credible experts who have the attention of audiences that might be overwhelmed with information and ignore most advertisements that prevent them from blocking them. At the same time B2B brands that build relationships with co-created content with voice of industry can integrate influence with leadership of thought to build authority and influence of brand employees.
Very satisfying to spend the last 8 years focusing on aspects of niches such as B2B marketing to see it now began to grow in reception, adoption and maturity among several top B2B brands in the world. Where previously there was no position outside of PR with in the title, now it is far more common to find marketers with titles such as Global Head Marketing, Top 10 Digital Marketing Companies in Delhi and Communications, or B2B Engagement Strategist. Many B2B marketing professionals with these titles have gained difficult insights for what makes marketing really work for B2B, especially when brand marketers are very motivated to focus on strategies and tactics that will help them survive and develop during a pandemic.